Guest Lecture: "How to reach the Japanese market: the case of JAOPS startup"

The Centre for Oriental Studies at the University of Tartu and the Delta Management School will hold a joint webinar – “How to reach the Japanese market: the case of JAOPS startup”.

The webinar will explore the unique challenges and opportunities of entering the Japanese market, using JAOPS as a case study. JAOPS is a Japan-based startup, that serves as a one-stop shop for mission operations, specialising in cutting-edge solutions such as Yamcs-based Mission Control Systems, simulation environments, and training tools. Their expertise includes deploying mission control centres from scratch and providing ground support equipment via the Yamcs Gateway. With a global customer base and operations rooted in Japan, JAOPS demonstrates how to navigate Japan’s distinct business environment while achieving international success. This webinar will provide actionable insights into how startups can break into the Japanese market, highlighting strategies for customer engagement, product adaptation, and global scalability.

About the Experts: Alejandro Sela, Co-Founder, JAOPS. Alejandro Fernandez Sela holds an MBA in Aerospace from EOI Madrid and has nearly two decades of experience in the Space Sector. With comprehensive expertise spanning all stages of space product development, he has successfully contributed to various aspects, ranging from initial conceptual design to decommissioning. His extensive background encompasses Operations, Marketing, Testing, and Integration.

Mr. Sela has worked with organizations such as NASA, JAXA, and ESA, where he played a pivotal role in constructing Flight hardware that is currently operational on diverse missions. His most recent engagements with multiple emerging Japanese space companies have provided him with invaluable insights into the unique challenges and obstacles faced by these firms in pursuit of their objectives.

Zoom link:

Topic: Guest Lecture "How to reach the Japanese market: the case of JAOPS startup"
Time: Dec 4, 2024 10:00 AM Helsinki

Join Zoom Meeting
https://ut-ee.zoom.us/j/93331288488?pwd=cHHIM1TL6FbXVfE9qWeq9DbiwxgmWj.1

Meeting ID: 933 3128 8488
Passcode: 746534