New international project of the UNESCO Chair

The project “CULTUral heritage in RurAL remote areas for creative tourism and sustainabilITY” (CULTURALITY) is funded by Horizon Europe 2024-2028.

The main objective of the project is to promote cultural tourism in a creative way, taking into account local capacities, resources and specificities. It aims to boost the sustainable development of isolated rural areas, in particular through job creation and the reduction of emigration. To achieve this, the potential of cultural heritage will be explored. Above all, we consider it important to be aware of the needs of the community and to pay attention to the involvement of different social groups such as women, the elderly and young people.

The project is led by the University of Oviedo (Spain). At the University of Tartu, the UNESCO Chair for Applied Research on Intangible Cultural Heritage will be working together with colleagues from Viljandi Culture Academy. A close cooperation is also planned with the Slovenian Academy of Sciences and Arts.

We are already in touch with several community centres in Estonia, where inclusive discussion groups to promote local crafts and tourism as a livelihood are going to be organised.

The project includes:

Image